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The closure of London Fog’s sole remaining U.S. London Fog is an attainable luxury and the choice for men and women who want to look sophisticated and stylish at a moderate price point. and six grandchildren.London Fog continues to enjoy iconic status and high brand recognition with close to 90% consumer awareness. In addition to his son, he is survived by a daughter, Judith Langenthal, of Pikesville, Md. In September, London Fog itself filed for bankruptcy protection. Along the way, it opened a chain of 140 stores, but that strategy offended its traditional department store outlets.
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The company, renamed London Fog Inc., passed through the hands of several investment groups. In 1988, Interco fought off a hostile takeover bid through a leveraged buyout that ultimately forced it into Chapter 11 bankruptcy protection in 1991.
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LONDON FOG COATS SERIES
Since then, Londontown has become a pawn in a series of Wall Street deals. But Jonathan Myers and his brother-in-law, Herschel Langenthal, continued to run the Londontown division for several more years. Louis that owned other brands like Florsheim Shoes. In 1976, the company was bought by Interco, a conglomerate based in St. Myers became the chairman emeritus, and he continued to go to his office almost every day until his health deteriorated in 1990. Myers's son, Jonathan, of Owings Mills, Md., became the company's president and was promoted to chief executive in 1973. Indeed, its position was so dominant that it was accused by the Federal Trade Commission of fixing prices, a case it settled without acknowledging wrongdoing. Its atmospheric advertisements, filmed in London, featured what would become its long-running slogan: ''London Fog lets you laugh at the weather.''īy the late 70's, the company dominated the men's raincoat business, selling six of every eight men's raincoats bought in the United States. In 1969, Londontown became the first clothing manufacturer to advertise directly on television rather than relying on retailers for promotion. Later in the 1960's, the company began to expand into other styles and colors and eventually began to make a range of outerwear from golfing jackets to heavy car coats. Londontown soon introduced a version of the maincoat for women, which became popular in the late 1950's and early 60's as women's fashion emulated men's clothing. Myers called it a maincoat because he intended it to be worn year round in all weather. Rather than the double-breasted and belted trench coat, the new model was a more streamlined single-breasted design called a balmacaan. The $29.95 coat, introduced by Saks Fifth Avenue with an ad in Look magazine featuring a model in front of a foggy background, was an immediate hit. It quickly became the company's signature product. After working with DuPont to perfect the fabric so that it could be used in automated manufacturing equipment, the company introduced the London Fog Maincoat in 1954. Myers started experimenting with a fabric that was 50 percent cotton and 50 percent Dacron polyester, a blend that was both lightweight and waterproof. After the war, Londontown found a receptive market for its trench coats at leading retailers like Sears, Roebuck & Company and the J. The company's big break came during the war, when the Army ordered 10,000 raincoats. Myers started his own men's clothing company under the name Londontown Manufacturing. Myers obtained the rights to the Londontown name by agreeing to help the creditors liquidate its assets. The company collapsed during the Depression, and Mr.